Entry · catalog no. 2406
race records
/ /ˈreɪs ˈrɛkərdz/ /RAYSS REK-erdz
noun · Coined at Okeh Records, New York City; the category structured record sales nationwide · 1920s
✓ Verified
1.
The category the American record industry used from the early 1920s into the late 1940s for records made by Black performers and marketed to Black buyers: separate catalogue series, separate numbering, separate advertising placed in Black newspapers, separate distribution. It was a marketing wall rather than a musical description — blues, gospel, jazz, string band music, comedy and recorded sermons all went into the same bin because of who made them and who was expected to buy them.
“Okeh ran the sides in its race records series, so the ads went to the Defender and never to the white dailies.”
2.
By extension, the records themselves: the 78s issued in those segregated series.
“Half the collection is race records, and most of them were pressed before 1930.”
Origin & Attribution
The category was invented at Okeh Records in New York in the early 1920s and is credited to Ralph S. Peer, the label's recording director, who wanted a name for an audience the company had just discovered it had. That discovery was Mamie Smith. On 10 August 1920 Perry Bradford pushed Okeh to record Smith singing his Crazy Blues with a Black band, the Jazz Hounds; the disc sold on the order of seventy thousand copies in its first month, largely to Black buyers, and demonstrated a market the industry had assumed did not exist. Okeh built its race records series on that success and advertised it in Black-owned papers. The direction of the naming matters: race was in that period an ordinary and often proud word in Black usage — race man, race pride, the race press — and the industry took a word of Black self-description and repurposed it as a shelving label for segregated commerce. Billboard carried a Race Records chart until June 1949, when at the urging of its writer Jerry Wexler the magazine renamed it Rhythm & Blues Records, which is where R&B enters the trade vocabulary. Two corrections to the usual account: Mamie Smith's record was not the first blues ever recorded, but the first blues record by a Black woman to sell to Black buyers in volume; and the category was a commercial and racial classification imposed by white-owned labels, not a genre the musicians defined.
1920
Mamie Smith records Crazy Blues for Okeh on 10 August; it sells roughly 70,000 copies in a month, chiefly to Black buyers
1921
Okeh establishes its race records series, advertised in Black-owned newspapers
1922
The term is reported to debut in an Okeh advertisement in the Chicago Defender
1949
In June, at Jerry Wexler's urging, Billboard renames the chart Rhythm & Blues Records, retiring race as trade vocabulary
Region of origin
West
Midwest
N.East
South
Nationwide
Coined at Okeh Records, New York City; the category structured record sales nationwide · 1920s
Spoken by
Record company executives, talent scouts, distributors and trade papers; also Black musicians, dealers and buyers who knew exactly which bin their music was filed in
$RACEREThe Record · cultural traction
▲ Historical104 yrs
ahead of the mainstream
32/100
peak cultural energy
Introduced to English by the culture — logged here before the mainstream caught on.
Cultural usage — the recordMainstream search interest
First used
1922
in the culture
Cultural energy indexed from documented usage, search interest, and citation frequency. The recorded date is the archive’s permanent point of record.
Hear it spoken
By region — how it actually sounds
@auntiereg
Atlanta, GA
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Memphis, TN
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Citations & Sources
■
Mamie Smith and Her Jazz Hounds, Crazy Blues b/w It's Right Here For You, Okeh 4169, recorded 10 August 1920
record
■
Crazy Blues — Mamie Smith (1920), National Recording Registry essay, Library of Congress National Recording Preservation Board, inducted 2005
book
■
Race record, Encyclopaedia Britannica, definition and history of the industry category
glossary
■
Blues Hall of Fame inductee entries, The Blues Foundation: Ralph Peer; Mamie Smith, Crazy Blues (OKeh, 1920)
glossary
■
+ Cite a sourceBillboard, Race Records chart renamed Rhythm & Blues Records, June 1949
newspaper
See also