Entry · catalog no. 4415
sellout
/ /ˈsɛl.aʊt/ /SELL-owt
noun · United States · 1960s
✓ Verified
1.
A Black person seen as trading the collective interests of Black people for personal advancement — white approval, money, career, or political standing. The charge is stronger than calling someone assimilated or lacking pride: a sellout is understood to be actively working against Black people, or lending their face to those who do.
“He testified against the organizers and took the promotion the next month — a sellout, plain and simple.”
Origin & Attribution
American English has long used "sell out" for betraying any cause for gain, but Black American speech forged a specific, heavier instrument out of it: the verdict of racial betrayal. Randall Kennedy's book-length study, Sellout: The Politics of Racial Betrayal (Pantheon, 2008), traces the rhetoric across centuries of real and alleged treachery — enslaved people who informed on planned rebellions, twentieth-century informants inside civil rights organizations and the Black Panthers — and the accusations aimed at prominent figures: Frederick Douglass attacked over his marriage to a white woman, W.E.B. Du Bois branded a "black Benedict Arnold" for his WWII-era patriotic stance. By the mid-twentieth century, literary historians note, the caricatured "Uncle Tom" had collapsed into a synonym for the racial sellout, and the Black Power era wielded both terms against establishment leaders, entertainers, and athletes. The label has since attached to figures from Clarence Thomas to Condoleezza Rice, and Kennedy's central observation stands: the word polices the boundary of racial loyalty, capable of both defending a besieged community and silencing dissent within it. It remains fully alive in Black political argument today.
1950
By mid-century, 'Uncle Tom' and 'sellout' converge as the standing terms for racial betrayal in Black public speech
1966
Black Power era turns the charge against establishment civil rights leaders, entertainers, and athletes
2008
Randall Kennedy publishes Sellout: The Politics of Racial Betrayal, the definitive study of the term
Region of origin
West
Midwest
N.East
South
Nationwide
United States · 1960s
Spoken by
Black political speech, press, pulpits, and everyday argument across the twentieth century to now
$SELLOUThe Record · cultural traction
▲ Enduring76 yrs
ahead of the mainstream
85/100
peak cultural energy
Introduced to English by the culture — logged here before the mainstream caught on.
Cultural usage — the recordMainstream search interest
First used
1950
in the culture
Cultural energy indexed from documented usage, search interest, and citation frequency. The recorded date is the archive’s permanent point of record.
Hear it spoken
By region — how it actually sounds
@auntiereg
Atlanta, GA
@deltasoul
Memphis, TN
Contribute your pronunciation
Citations & Sources
■
Randall Kennedy, "Sellout: The Politics of Racial Betrayal," Pantheon Books — book · 2008
published
■
+ Cite a sourceAdena Spingarn, "Uncle Tom: From Martyr to Traitor," Stanford University Press — book · 2018
published
See also