Entry · catalog no. 5969
the bag
/ — /pending
noun · U.S. South (Atlanta hip-hop scene), spreading nationwide · 2000s
✓ Verified
1.
A large sum of money, or by extension any goal, opportunity, or prize a person is actively pursuing — a job, a deal, a come-up, even a romantic partner. To 'get,' 'catch,' or 'secure' the bag is to successfully obtain that money or goal through hustle, grind, or deliberate effort; to 'fumble the bag' is to lose it or squander the opportunity through carelessness. In its narrowest sense the bag is cash itself — often cash tied to hustle, a side deal, or the music business — but the word has widened into a general symbol for whatever a person is working toward.
“She been on her bag all year — new job, new apartment, credit finally right.”
Origin & Attribution
Rooted in Black American vernacular and hip-hop culture, where 'bag' as money slang is documented from the early-to-mid 2000s before crossing into wider rap lyricism and, later, general internet usage. Mainstream slang sites tend to credit the phrase's popularity to a 2016 Lil Uzi Vert and Gucci Mane track and a 2017 Gucci Mane/Migos song, but those records popularized rather than originated the usage, which was already circulating in AAVE and Southern/Atlanta rap vernacular before either single dropped. The 2020 adoption of 'secure the bag' by Andrew Yang's presidential campaign pushed the ph
2005
Term circulating in AAVE and Southern rap vernacular as slang for money
2016
Lil Uzi Vert & Gucci Mane release "Secure the Bag," pushing the phrase into wider rap audiences
2020
Andrew Yang's presidential campaign adopts "secure the bag," moving it into mainstream political Twitter
Region of origin
West
Midwest
N.East
South
The South
U.S. South (Atlanta hip-hop scene), spreading nationwide · 2000s
Spoken by
Black American speakers, hip-hop artists and fans, later adopted broadly by Gen Z and mainstream internet culture
$THEBAGThe Record · cultural traction
▲ Standard21 yrs
ahead of the mainstream
72/100
peak cultural energy
Introduced to English by the culture — logged here before the mainstream caught on.
Cultural usage — the recordMainstream search interest
First used
2005
in the culture
Recorded here
2026
point of first record
Cultural energy indexed from documented usage, search interest, and citation frequency. The recorded date is the archive’s permanent point of record.
Hear it spoken
By region — how it actually sounds
@nolakid
New Orleans, LA
@htxdri
Houston, TX
Contribute your pronunciation
Citations & Sources
■
"Yeah, yeah, I'ma go get the bag" – Childish Gambino, "This is America"
song
■
"You get the bag and fumble it / I get the bag and flip it and tumble it" – Migos/Gucci Mane, "I Get the Bag" (2017)
song
■
+ Cite a source"Cause I know these niggas after where the bag at" – Roddy Ricch, "The Box"
song
Also spelled
See also